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From shampoo to boats and North Pole tickets: how China’s online shopping frenzy evolved

2017-11-11 09:54:54       source:South China Morning Post

November 11, 2017

Savvy Chinese consumers, as well as the newbies are counting down to the annual shopping binge known as Singles’ Day, known for bargains on everything from shampoo to 37-foot Aston Martin AM37 powerboats.

Well before the doors to China’s virtual shopping centre open at the stroke of midnight Saturday, consumers like New York college student Yu Yifan, 23, have spent days, if not weeks, doing their homework.

For Yu, her biggest concern is having fast and steady internet access, because the rush of orders in the first few minutes of the shopping spree has overwhelmed telecommunications networks and computer servers in the past. The most popular items sell out within seconds.

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