April 24, 2020

Li Xuying, a 20-something livestreaming sensation based in Zhashui, a small county deep in the Qinling Mountains in Northwest China's Shaanxi Province, has never imagined she would see 420,000 viewers from across the country rush into her livestream all at once and buy up her entire stock of agaric mushrooms in just half a day.

The rush of orders followed Chinese President Xi Jinping's visit to the village of Jinmi in Zhashui to learn about the region's poverty relief efforts on Monday. Zhashui bid goodbye to the country's National Poor County list just two months ago. During Xi's inspection, the president visited the local e-commerce livestreaming center and hailed the local specialty fungus as a "small fungus, big industry," which soon made the agricultural product the hottest thing among consumers across the country.

After the promotion from Xi,also dubbed "China's strongest endorser," Li told the Global Times that she has been overwhelmed with new orders coming in every 10 seconds. 

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https://www.globaltimes.cn/content/1186663.shtml