Chinese President Xi Jinping's wife Peng Liyuan (C), who is the World Health Organization (WHO)'s goodwill ambassador for tuberculosis and HIV/AIDS, attends a publicizing activity for the prevention and cure of tuberculosis and HIV/AIDS in Hainan University in Haikou, South China's Hainan province, March 29, 2015.

April 15, 2015

"The first lady's international image and activities are important to China's public diplomacy, according to China's first public diplomacy research report released on Wednesday.

"China has conveyed kindness and goodwill to the world through the first lady's public diplomacy when the country has been challenged during the rapid economic development," said the report by Renmin University of China, which analyzes China's public diplomatic practices from various perspectives, including those of the government, enterprises and the media.

"Since Peng Liyuan, China's first lady, paid a formal visit to Russia with President Xi Jinping in March 2013, her modesty, appearance and elegant manners, as well as her passion for charity and attention to vulnerable groups, have enchanted domestic and international media. Most foreign media believe that Peng Liyuan is a positive factor raising China's image and have called her China's new business card," wrote Zhou Jiali, researcher from the public diplomacy research center at China Foreign Affairs University."

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http://www.chinadaily.com.cn/china/2015-04/16/content_20444830.htm