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Australian news sites' traffic falls after Facebook blocks content - Chartbeat

2021-02-19 09:12:19       source:Reuters

Febuary 19, 2021

(Reuters) - Total web traffic to Australian news sites dropped by around 13% after Facebook Inc blocked their content on the social media platform this week, according to early data that underscores the outsize impact the U.S. company has on the local market.

The data from New York-based analytics firm Chartbeat showed that a pickup in traffic to news sites from Google was outweighed by a significant slump in traffic from Facebook.

“Unfortunately, Facebook’s disappearance has resulted in a hit to publishers’ traffic numbers: when Facebook traffic dropped off, overall Australian traffic did not shift to other platforms,” a Chartbeat spokeswoman said.

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