July 10, 2023

From pet food to liquor and lighting fixtures, global investing firm KKR is putting its money behind a suite of consumer-driven sectors in China, departing from a singular focus on technology.

“We have around $6 billion invested in China. And our core focus has really been around the sweet spot of what we think the market opportunity is — domestic consumption,” KKR’s co-CEO Joseph Bae told CNBC’s “Squawk Box Asia.”

The company is intending to capitalize and cater to the growing middle class of 400 million people in China as they pursue higher quality food and services. KKR also has an active presence in different parts of China, with offices in capital Beijing, Shanghai and Hong Kong.

Read more:

https://www.cnbc.com/2023/07/10/kkr-says-chinas-consumer-sectors-a-sweet-spot-for-investors.html