February 10, 2024

China's consumption at the Spring Festival holidays has shown signs of firing, with palpable uptick in movie ticket sales, unparallel travel surge, and festive purchase on Saturday, the first day of the eight-day Spring Festival holidays.  

It is expected that this year's holidays will see greater consumption momentum, which observers predicted could be on a firm trajectory to hit over the pre-pandemic level in 2019. 

The hustle and bustle at the beginning of the Year of the Dragon, which epitomizes the country's vibrant economic fundamentals, signals that the world's second-largest economy is opening in an upbeat note in the Chinese Lunar New Year, analysts said. They also stressed that the bullish start will also provide solid foundation for a sustained economic recovery throughout the year.

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