February 12, 2024

The company that looked like Washington’s biggest villain less than a year ago is now hosting official campaign posts by the president of the United States — a testament to TikTok’s steady persistence in playing the Washington influence game.

President Joe Biden has already racked up more than 6 million views for a Super Bowl-themed video his campaign posted on TikTok Sunday night, making him the first major Democratic presidential candidate to embrace TikTok.

Not long ago, political and security concerns would have made such a public embrace of TikTok unthinkable for a national politician. Last March, TikTok looked far more toxic than appealing, as both Democrats and Republicans lined up to hammer its CEO in a prolonged hearing in the House.

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https://www.politico.com/news/2024/02/12/tiktok-biden-campaign-washington-00141058