China’s Alibaba is courting European and U.S. small businesses as it goes global
2024-06-07 09:45:28 source：CNBC
June 6, 2024
BEIJING — Chinese e-commerce giant Alibaba is ramping up its global expansion with new services aimed at attracting small businesses in the U.S. and Europe.
Alibaba.com — the company’s business-to-business platform which sells to companies outside China — announced Thursday it’s launching “Alibaba Guaranteed” to provide greater certainty on delivery, payments and dispute settlement.
The platform is part of Alibaba’s fast-growing international business, which also sells directly to consumers overseas through sites such as AliExpress.
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