June 10, 2024

China witnessed a sustained tourism boom during the three-day Dragon Boat Festival holidays that ended on Monday, with robust growth in spending and travel, according to data from several online travel platforms on Monday, adding to a growing list of indicators pointing to a continuous recovery of the Chinese economy. 

During the Dragon Boat Festival, traditional cultural activities across the country drew crowds, as many localities organized a series of activities to both celebrate the holidays and boost local tourism markets. Analysts said the growing popularity of cultural activities underscores the huge potential for China's tourism industry and consumption, which is essential to boosting the vitality of the world's second-largest economy. 

Meanwhile, inbound and outbound tourism also saw a remarkable boom during the holidays, despite being short. The robust growth in cross-border travel is supported by China's proactive efforts to further open up its tourism market, including waiving visa requirements for visitors from many countries, analysts noted. 

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