Mid-autumn festival holidays further lift catering industry, boost Chinese economy
2024-09-16 08:39:20 source:Global Times
September 16, 2024
The three-day Mid-Autumn holidays, which began on September 15, are creating opportunities for the catering industry. Analysts predict that the traditional family reunion holiday will boost local tourism, shopping, and dining sectors, providing a significant boost to economic growth.
As people gather for a big dinner, eating mooncakes, appreciating lanterns and enjoying a light stroll under the full moon, the charm of ancient Chinese festivals has sparked a surge in consumption within the catering industry, fueled by family reunions and holiday celebrations.
Data from the Douyin's local lifestyle services platform reveals an increase of 88 percent increase in searches for "family reunion meals" from September 7 to 13. Additionally, the volume of group meal deals for four or more people has tripled. The platform also reported a 111 percent surge in group orders for mooncakes, according to state-owned news portal southcn.com.
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