November 21, 2024

As winter draws near, winter sports start to catch more public attention. Ski culture, once confined to the mountains and ski resorts, is gradually blending into the rhythm of city life.

More than 40 lifestyle brands and communities, including those focused on cycling, camping, hiking, rock climbing, food, and fashion, gathered at Long Fu, an area of historical legacy and youthful energy in Central Beijing, for a winter sports-themed market event recently. 

World-class snowboarders, including Liu Jiayu, a four-time Winter Olympics veteran and gold medalist at the Snowboard World Championships, joined snow sports enthusiasts and fans, sharing their snowboarding journeys.

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https://www.globaltimes.cn/page/202411/1323552.shtml