December 24, 2025

According to KPMG's newly released 2025 China Outlook for Multinational Corporations on Monday, 94 percent of surveyed multinational companies (MNCs) continue to invest in and bet on the Chinese market, while 75 percent plan to maintain or increase their investment in Chinese mainland enterprises next year. 

In response to market dynamics and intense local competition, many multinational corporations have adjusted their operational strategies. About 60 percent of respondents said they had shifted their priorities on the Chinese mainland from expansion to profitability. Meanwhile, 83 percent reported having localized key aspects of their operations, particularly in manufacturing, supply chains, and research and development.

"In consumer-facing sectors, MNCs are pursuing vertical integration by acquiring distributors, agents and original equipment manufacturers to better understand and serve Chinese consumers," said Mark Harrison, a partner and co-head of multinational clients at KPMG in China.

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